Home > Apple, Internet, Mobile, Smartphones > Verizon likely to end offering unlimited data “in the not too distant future”

Verizon likely to end offering unlimited data “in the not too distant future”

Rumors emerged in January that not only would Verizon begin to carry a new CDMA version of the iPhone 4, but that it would be offered with an unlimited data plan, something that AT&T had stopped doing for their version of the iPhone 4. This caused AT&T to quietly resume offering unlimited data to customers that asked about this option, but now even Verizon seems likely to end unlimited data offerings as soon as this summer.

I think offering unlimited data was a way that Verizon chose to differentiate their iPhone 4 offering from the existing AT&T one, to try to lure customers to Verizon’s version of the handset. Since it is likely that Apple will release the next ‘iPhone 5’ in the June/July timeframe, Verizon could choose to move swiftly to capped data plans before that product becomes available on their network. Having the iPhone 4 halfway through the product cycle may have been a good way for Verizon to test the waters to know what to expect going forward. If the demand for the Verizon iPhone is lower than Verizon would like, they could continue to offer unlimited data in a continuing effort to lure customers to their network.

Source:

http://www.appleinsider.com/articles/11/03/01/verizon_plans_to_end_unlimited_data_plans_by_this_summer.html